MK100 - Jewellery Marketing Fundamentals
Course Duration : 34 hours
Classes are fast paced and interactive, ensuring concepts are learned quickly, allowing students to begin marketing successfully, whether contributing to above-the-line campaigns or developing grass-roots plans that incorporate referrals, social networking, community interest and viral dispersal.
Lessons in this course of study include:
MK101 Marketing definitions and key concepts
MK102 The marketing mixMK103 External marketing environment and competition
MK104 Consumer buying behaviours
MK105 Marketing research, processes and data collection
MK106 Branding in communications and packaging
MK107 Distribution channels and channel prioritization
MK108 Above the line advertising: Objectives & media
MK109 Below the line advertising: Objectives & options
MK110 Public relations and effective use of publicity
MK111 Community and social marketing options
MK112 Marketing plans and measuring success
Really Interested in Jewellery Marketing??